About Us

For those tasked with innovation, creating anything new—whether a product, service, experience or process—requires more than simply coming up with the best idea. It requires the engagement and alignment of the many individuals inside organizations who are important to its success.

In Communicating the New, we call out the role of communication in the innovation process as a powerful integrative tool for individuals and teams to define, accelerate and explain the new.

To support this new mission, Communicating the New presents a framework and methods to help innovators address 5 distinct moments in which communication methods can advance the development process.